Event management agencies frequently across the problem of event participants going non-responsive after registering or attending one or two events. While targeting each participant manually is one way to go, that’s not practically possible if you have participants in hundreds or thousands or more.
NextBee’s platform for event management agencies is designed to help them boost registrations and keep them engaged. It’s a simple yet powerful solution that integrates with your existing loyalty program and even acts as a standalone solution.
Let’s check out how Nextbee helps event management agencies identify at-risk attendees and reactivate dormant participants:
- Collect Data: NextBee’s platform allows you to extract all data from your existing solution. It can be any information that you’ve already collected, such as contact information, past attendance records, and any other relevant information that can help identify at-risk or dormant attendees.
- Analyze the Data: Once our solution has pulled all the data, it identifies trends and patterns. This helps agencies identify at-risk attendees who may have attended events in the past but have not shown interest recently. The agency can also identify dormant attendees who have not attended events in a while.
- Create a Targeted Marketing Campaign: Based on the data analysis, agencies can create a targeted marketing campaign to reactivate dormant attendees and encourage at-risk attendees to attend future events. Our platform allows you to personalize messages and tailored them to the needs and interests of the target audience based on the information we have stored on the system.
- Use Multiple Channels: Our platform allows you to reach out to your target audience via several channels. This can include email marketing, social media, direct mail, and other marketing channels.
- Offer Incentives: We support nearly unlimited reward options. This allows you to offer incentives such as discounts or exclusive access to events to encourage dormant attendees to attend future events. This can also help to retain at-risk attendees who may be considering not attending future events.
- Seek Feedback: Once the event is over, we allow agencies to seek feedback on the event experience, ease of participating, and more. When you seek attendee feedback and suggestions, it goes to show how much you value them.
NextBee’s platform is designed to help event management agencies refine their marketing strategy and improve their ability to reactivate dormant attendees and retain at-risk attendees for their clients in the future.