Hospitality Business: 15 Proven Strategies To Retain Your Existing Customers

Let’s start by looking at some important data. According to a study conducted by the Harvard School of Business, increasing customer retention rates by just 5% can lead to a significant boost in profits, ranging from 25% to 90%.   This data is crucial for businesses in every industry, especially when it comes to creating […]

How to Start Holiday Promotions to Attract New Customers: Analyze What Industry Leaders are Doing

When the holiday season arrives, companies worldwide gear up with their unique holiday promotions to attract more customers.   Potential customers start receiving emails in their inbox, start getting promotional offers on social media, and even the customers can’t help but wonder if these programs are actually going to deliver on the promises made in […]

Offer Memorable Shopping Experience: Big Brands Edition

Providing an exceptional purchasing experience is the key to achieving high customer satisfaction levels. It is impossible to have brand advocates and positive word-of-mouth marketing without satisfied consumers.   Never underestimate the influence of consumers. By sharing their experiences online, they can create or destroy a brand.   Aside from that, they have numerous options […]

How to Motivate Customers to Share User-Generated Images

User-generated content (UGC) has become a powerful marketing tool, providing authentic and engaging content created by customers. Among various forms of UGC, user-generated images hold immense value for businesses. In this article, we will explore effective strategies to motivate customers to share user-generated images. We will delve into the psychological factors that drive participation, discuss […]

How Data Helps to Tap Into the Power of User Generated Content?

Getting user generated content created is not enough.   You must curate and analyze user-generated content.   There’s a lot brands can learn from it:   facilitate lead nurturing or lead generation utilise it to build brand awareness establish your credibility as an industry authority, and improve social media mechanics   You must really modify […]

The Impact of Ecommerce Product Returns on the Environment

Ecommerce has become increasingly popular in recent years, with more and more people choosing to buy their goods and services from the comfort of their own homes. However, with this convenience comes a number of challenges, one of which is the high rate of product returns. According to a recent study by the National Retail […]

The Role of E-commerce Product Returns in Customer Experience

Ecommerce Product Returns are a crucial part of the customer experience. They can be a source of frustration and inconvenience for customers, but they can also be a way to improve customer satisfaction and loyalty. There are a number of reasons why customers return products online. Some of the most common reasons include: The product […]

How to Use Data to Reduce Ecommerce Product Returns

Ecommerce product returns are a costly problem for retailers. The average return rate for online retailers is 16.2%, which means that for every 100 items sold, 16.2 are returned. This can eat into profits and damage customer satisfaction. Fortunately, there are a number of ways to use data to reduce ecommerce product returns. By tracking […]

The Cost of E-Commerce Product Returns

With the pandemic leading to an unprecedented surge in online shopping, e-commerce has become a major force in the retail industry. E-commerce online sales account for over 15% of total retail sales in the United States in 2021.   However, e-commerce also comes with the challenge of managing product returns, which can have significant financial […]

How e-Commerce Brands can Handle Product Returns

Ecommerce has revolutionized the way people shop and has become an integral part of the retail industry. With ecommerce, customers can buy products from the comfort of their homes, without the need to visit physical stores. However, with ecommerce comes the challenge of handling product returns, which can be complicated and time-consuming. In this article, […]