As an event management agency, you cannot undermine the importance of understanding your clients’ attendees. The mere wealth of information that user behavior can unravel has the potential to boost customer loyalty and increase customer lifetime value.
Event Managers now use the best customer segmentation software to give their customers what they need in a more sophisticated way. There is no longer the need for any physical interaction between the event attendees and you or your client. The data gives managers all the information they need so they can segment the attendees and target them based on their interests or past behavior.
Why attendee segmentation is important for event management agencies
Attendee segmentation is the process of dividing event attendees into different groups based on specific characteristics such as age, gender, interests, profession, and location. Here are some reasons why attendee segmentation is important for event management agencies:
- Personalization: Attendee segmentation allows event management agencies to tailor their event experiences to the specific needs and preferences of different attendee groups. This can include offering targeted sessions or activities that are relevant to specific attendee interests, professions, or age groups.
- Marketing: By segmenting attendees, event management agencies can develop targeted marketing campaigns that are more likely to resonate with specific groups. This can result in higher attendance rates and better engagement.
- Resource Allocation: Attendee segmentation can help event management agencies allocate their resources more effectively. For example, if a large proportion of attendees are interested in a particular topic, the agency can allocate more resources to related sessions or activities.
- Networking: Attendee segmentation can help facilitate networking by bringing together attendees with similar interests or backgrounds. This can lead to more meaningful connections and better networking opportunities.
- Feedback: Attendee segmentation can also help event management agencies collect targeted feedback from specific groups. This feedback can be used to improve future events and better serve the needs of attendees.
Top ideas to perform user segmentation in event management business
Here are some ideas for user segmentation in event management businesses:
- Demographic segmentation: Divide users by demographic characteristics such as age, gender, location, and profession. This can help event organizers tailor their messaging and content to match the interests and needs of each group.
- Psychographic segmentation: Divide users by personality traits, values, and interests. This can help event organizers understand the motivations behind why attendees are interested in the event and tailor the event experience to match.
- Behavioral segmentation: Divide users by their behavior, such as previous event attendance, social media activity, or website interactions. This can help event organizers target specific groups with personalized messages and offers.
- Purchase history segmentation: Divide users by their purchase history, such as previous ticket purchases or event registrations. This can help event organizers create loyalty programs, targeted marketing campaigns, and personalized event experiences.
- Engagement segmentation: Divide users by their level of engagement with the event or brand, such as frequent social media interactions or active participation in forums. This can help event organizers identify brand advocates and create targeted campaigns to increase engagement and loyalty.
- Customer feedback segmentation: Divide users by their feedback and satisfaction level with previous events. This can help event organizers improve the event experience and tailor future events to better meet the needs and preferences of attendees.
Why NextBee is the preferred choice of gamification software for event management agencies
NextBee has spent more than 13 years working with leading brands in the US, Canada, Australia, and New Zealand, helping them launch successful marketing campaigns.
- Designed for event management agencies: We have done thorough research on what the event management industry needs. Our gamification solution is designed to help event management agencies drive quick and better results for their clients.
- Ease of integration: Our platform can be integrated with your already existing CRM or loyalty software as well, or you can request our software as a standalone service.
- Plenty of features: You get a variety of features designed to engage and motivate event attendees, such as customizable challenges, reward systems, dynamic leaderboards, and social sharing tools.
- Better results: With our gamification solution, event management agencies can see up to 57% increase in attendee engagement, improved customer retention, and higher user satisfaction.
- Flexibility: Another reason event NextBee is the preferred gamification software for event management agencies is its flexibility and ease of use. The platform offers a drag-and-drop interface for creating and managing gamification campaigns, making it accessible to users with a range of technical skill levels.
- Integration with ticketing platforms: NextBee offers a range of integrations with ticketing platforms, such as Eventbrite, Eventbee, and more, which makes it easier to incorporate gamification into existing workflows.
- Advanced analytics: You need detailed data to improve your program. With NextBee’s intelligent analytics and reporting features, you get real-time data on user behavior and engagement, which can help you track the success of your gamification campaigns and make data-driven decisions about how to improve them.
Want to talk to an expert at NextBee? Reach out to us now to discuss your requirements and take your event management agency to new heights.