How to Improve Email Click Rate with a Choice of Rewards

By providing your customers rewards for making progress, you begin to build trust. Rewards for exhibiting desirable behavior are a powerful tool for e-commerce brands to increase customer engagement and improve email click rates. Offering customers incentives to continue shopping with the brand and creating a positive emotional connection, brands can increase customer retention.

Using a choice of rewards can be an effective way to improve email click rates.

Here are some ways e-commerce brands can use NextBee’s ability to offer your customers nearly unlimited reward options to improve email click rates:

1. Offer Multiple Options: Offer customers multiple options for rewards in the email, such as a choice of a discount, free shipping, or a free gift. By providing customers with a range of options, they are more likely to click on the email and choose a reward that they value.
2. Personalize Rewards: Use customer data to personalize rewards options based on the customer’s shopping behavior and preferences. When you tailor rewards to each individual customer, they are more likely to click on the email and engage with the brand.
3. Highlight the Benefits: Clearly highlight the benefits of each reward option in the email, such as the amount of the discount or the value of the free gift. This can create a sense of urgency and incentivize customers to click on the email and choose a reward.
4. Create a Sense of Exclusivity: Create a sense of exclusivity around the rewards by emphasizing that they are only available to email subscribers or for a limited time. This increases the perceived value of the rewards and incentivize customers to click on the email.
5. Use Eye-Catching Visuals: Use eye-catching visuals in the email to highlight the rewards and make them more visually appealing. You can easily grab the customer’s attention and increase the likelihood of a click.
6. A/B Test Rewards: Not all your customers are the same. They have different interests. While one group of customers might show an inclination towards cashback, another group would be motivated by dining or travel gift cards. Understand your customers to offer the right rewards.

By using a choice of rewards in emails, e-commerce brands can improve email click rates and encourage customer engagement. You can tailor rewards to each individual customer and highlight the benefits. It’s a great way to create a sense of exclusivity and urgency that incentivizes customers to click on the email and engage with the brand.

NextBee’s engagement platform for e-commerce brands has all the features to motivate customers to improve email click rates and boost product adoption.

Get in touch now to watch a live demo of our platform in action.