E-commerce brands are consistently fighting for their space on the web. The competition is intense and customers have plenty of options available. If you do not level up your game and try to increase your visibility, chances are you will never be seen.
Your prospects will turn to your competitors.
So, how can e-commerce brands boost visibility on social media platforms?
Run ads? Sure, but that’s an expensive affair. And it’s not organic. The moment you stop running ads, your visibility is back to zero.
User generated content, on the other hand, is the way to go. It’s important for e-commerce brands to increase user-generated content because it can have a significant impact on their bottom line. But the reasons are not limited to this.
1. Builds Trust: User-generated content is more authentic and trustworthy than brand-generated content. When customers see other customers sharing their experiences with the brand, it builds trust and credibility, which can lead to increased conversions and sales.
2. Increases Engagement: User-generated content encourages customers to engage with the brand, which can lead to increased loyalty and repeat purchases. When customers feel like they are part of a community, they are more likely to continue engaging with the brand over time.
3. Boosts SEO: User-generated content can also boost the brand’s search engine optimization (SEO) efforts. When customers share their experiences on social media, it creates backlinks to the brand’s website, which can improve the brand’s search engine rankings.
4. Cost Effective: User-generated content is a cost-effective way for e-commerce brands to create content. Instead of spending time and resources creating brand-generated content, brands can leverage their customers to create content for them.
Overall, increasing user-generated content is an effective way for e-commerce brands to build trust, increase engagement, boost SEO, and save on content creation costs. By incentivizing customers to share their experiences, brands can tap into the power of user-generated content and create a more authentic and engaging customer experience.
But is it easy to motivate customers to share UGC?
NextBee platform for e-commerce brands that increase user-generated content by 5x with features that incentivize customers to share their experiences with the brand.
1. Personalized Rewards: NextBee lets brands offer personalized rewards that motivate customers to share their experiences with the brand. These rewards can be in the form of discounts, free products, or other exclusive perks that incentivize customers to create more user-generated content.
2. Gamification: NextBee gamifies the customer experience by turning sharing into a fun and interactive game. This approach encourages customers to share their experiences with the brand and earn points, badges, and other rewards for their participation. The best-performing customers feature on a dynamic leaderboard where they compete with other customers. They also unlock new digital badges as they complete daily tasks and level up.
3. Exciting Contests: With NextBee, you can create exciting contests. For eg, you can instantly launch a photo contest, where customers are instructed to upload a photo of their positive experience with your brand. The best photo wins prizes.
4. Social Media Integration: NextBee integrates social media platforms like Facebook, Instagram, and Twitter to make it easy for customers to share their experiences with the brand. Customers can share their experiences directly from the NextBee platform, making it more convenient for them to participate in the brand’s user-generated content campaigns.
5. Data Analytics: NextBee provides detailed analytics and insights into customer behavior and engagement. This data can be used to identify patterns and trends in user-generated content, allowing brands to refine their campaigns and improve engagement.
6. Leverage Influencers: Brands can partner with influencers or micro-influencers in their niche to create user-generated content. This can not only generate more content but also reach new audiences and increase brand awareness.
7. Encourage Reviews and Ratings: Brands can encourage customers to leave reviews and ratings on their website and other third-party review sites. This not only generates user-generated content but also provides valuable feedback that can help improve the customer experience.
8. Use Hashtags: Brands can use relevant hashtags to increase the visibility of their social media posts. This can help their content to appear in front of a larger audience who are interested in the same topic.
NextBee’s engagement platform is designed to help e-commerce brands leverage the power of social media. By turning customers into active brand advocates, ecommerce brands can increase social media visibility, turn their friends and family into customers, and develop positive brand image.
If you would like to schedule a live demo of NextBee’s platform, reach out to us now! Our expert will be happy to share feature details and how we can integrate our solution to your website.