With the marketing competition getting tougher, it’s becoming hard to get people to talk about you. Getting rave reviews on social media platforms is a tougher nut to crack.
Then how do get people to share positive reviews about your brand?
Is it possible for you to increase your brand visibility?
Of course, it is. By harnessing the power of user-generated content, you can attract customers and boost sales. What’s important here is how you motivate users to develop content that speaks about your brand.
Offering rewards is a great way to incentivize customers to create user-generated content. Here are some ways e-commerce brands can increase user-generated posts with a choice of rewards:
1. Offer a choice of rewards: Give customers the option to choose from a selection of rewards, such as discounts, free shipping, or a free gift with their next purchase. NextBee’s platform for e-commerce brands supports nearly unlimited types of rewards. Customers can choose from gift cards, cashback, cash, physical items, reward points, and more. This is a great way to build customer loyalty.
2. Make the rewards valuable: Make sure the rewards are valuable enough to incentivize customers to create content. For example, offer a higher discount for larger purchases or a free gift that is desirable and relevant to your target audience. You don’t want to offer a reward worth $5 when a customer purchases a product worth $500. When you offer a gift that comes with a big price tag, customers feel motivated to share the freebie on social media platforms – usually with a photograph. That’s exactly what you want!
3. Make the rewards exclusive: Offer rewards that are exclusive to customers who create user-generated content, such as a limited-time discount code or access to a VIP program. A lot of times, users are more inclined to be a part of an exclusive group.
4. Promote the rewards: Make sure customers are aware of the rewards available for creating user-generated content. Promote the rewards on your website, social media channels, and email newsletters.
5. Make it easy to participate: Make it easy for customers to participate by providing clear instructions on how to create and share user-generated content, and provide tools or templates that can help them create high-quality content.
6. Feature user-generated content: Showcase user-generated content on your website and social media channels to inspire others to participate and increase engagement with your brand. With NextBee’s photo booth module, you can motivate users to upload a photograph of their recent buying experience. Reward the best photographs to inspire others to follow suite.
7. Host a contest: Host a contest that rewards customers for creating the best user-generated content. You can host a photo contest or a video contest. Offer a range of rewards, such as cash prizes, gift cards, or exclusive experiences.
8. Create a loyalty program: Create a loyalty program that rewards customers for creating user-generated content. Offer points or rewards for each post they create, and allow them to redeem their points for discounts or other rewards. NextBee specializes in creating custom-tailored loyalty programs for brands of all sizes.
NextBee specializes in helping brands of all sizes gain visibility on social media platforms and unleash the power of referrals. If you are an e-commerce brand looking to increase user generated content, get in touch with us now!