Custom Dashboards
Spot trends at a glance with dashboards that are tailored to your key metrics and KPIs, providing an easy overview of campaign performance and areas that may need optimization.
Real-Time Reporting
Instant access to up-to-the-minute campaign analytics and metrics. Real-time data allows you to see exactly how your campaigns are performing now and make quick optimization changes.
Multi-Channel Analytics
Get insights into how your campaigns and content are performing across channels – email, social, advertising, and more.
Custom Metrics and Goal Tracking
The option to set up and track metrics, such as cost per lead, CLV, and more, and goals that are specifically meaningful for your business and campaigns.
Benchmarking
Compare your own campaign metrics against industry benchmarks to see how you measure up against competition.
A/B Testing
Easy A/B testing of different elements like subject lines, calls-to-action, and more, allows you to optimize your campaigns by testing and comparing the performance of two or more variants.
Advanced Segmentation
Tailor campaigns and messages to specific segments. Powerful segmentation tools allow you to analyze how your campaigns are resonating with different audience segments.
45% increase in positive feedback
Campaign Reporting
Comprehensive reporting tools that visualize how your campaigns have performed over time. Get insights to improve your future initiatives based on hard data.
Integration with CRM and Email platforms
Seamless integration with leading CRM, email marketing and other platforms so your data is cohesive in one place.
Data Visualization
Pull engaging and interactive data reports with visualizations ranging from bar charts and line graphs to more advanced dashboards, journey maps, and cohort analyses.
Alerts and Workflow Automation
Custom alerts notify you when key metrics hit targets or thresholds so you can take action.
Predictive Analytics
Anticipate outcomes and make improvements by leveraging machine learning and predictive modeling that uncover trends you can act on to optimize future campaign performance.