Your customers are your most valuable assets. By providing your customers rewards for making progress, you begin to build trust. Rewards for exhibiting desirable behavior are a powerful tool for hospitality brands to increase guest loyalty and reduce churn. By providing guests with incentives to check in and creating a positive emotional connection, brands can increase retention and create memorable experiences.
Customer-centric hotels are always looking for ways to enhance the guest experience, and one area that has become increasingly important is the check-in process. By offering a choice of rewards through an engagement platform, hotels can improve the check-in experience for their guests and create a sense of excitement and anticipation.
There are several ways that rewards can be used to improve the check-in experience for your guests. Here are a few ideas:
- Loyalty Points: Consider offering loyalty points to customers for each check-in. These points can be redeemed for discounts, freebies, or other rewards. This will incentivize customers to check in every time they visit your hotel.
- Personalized Rewards: Offer personalized rewards to customers based on their check-in history. For example, if a customer has checked in 10 times, offer them a free coffee or a discount on their next purchase.
- Social Media Sharing: Encourage customers to share their check-in on social media by offering them a reward. This will help spread the word about your business and attract new customers.
- Check-in Challenges: Create check-in challenges that reward customers for checking in at multiple locations or for checking in a certain number of times in a specific period. This will create a sense of fun and competition among customers, and incentivize them to visit your business more often.
- Surprise Rewards: Surprise customers with a reward after they check in. This can be a free product, a discount, or a coupon for their next visit. These surprise rewards will create a positive experience for customers and make them more likely to return to your business.
- Unlimited Reward Options: Since each guest is different and is motivated by specific rewards, it is best to offer a choice of rewards. For example, you can let your guests choose from a variety of reward options – cashback, gift cards, cash, physical item, and more. There will be a group of guests who prefer cashback over gift cards. While another segment of guests would choose dining or travel gift cards.
- VIP Access and Experiences: An engagement platform can also be used to offer guests VIP access and experiences during their stay. This can include things like front-of-the-line access to attractions, exclusive tours, and private dining experiences. By offering these unique and special experiences, hotels can create a sense of excitement and exclusivity that can help to enhance the check-in experience. This way, you will be able to create a sense of anticipation for guests during the check-in process. Guests will be excited to see what unique experiences are available to them during their stay, which can help to create a positive first impression.
- Gamification: An ideal engagement platform will include things like quizzes, puzzles, and challenges that guests can complete in order to earn rewards. By offering gamification, hotels can create a sense of fun and excitement during the check-in process, which can help to enhance the overall guest experience.
NextBee’s engagement platform for hotels allows you to offer different kinds of rewards during the check-in process. You can now create a sense of excitement and anticipation for guests. By offering personalized rewards, instant rewards, loyalty program rewards, VIP access and experiences, and gamification, hotels can enhance the check-in experience and create a positive first impression for their guests.
The entire platform is designed to support multiple reward options so you can A/B test rewards and messages to see what works and what doesn’t. Our AI-powered solution allows you to segment your customers and target them with the right rewards you can always encourage them to exhibit desirable behavior.
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