Multi-Brand Auto Groups

Unify Loyalty Across All Rooftops and Brands

Managing loyalty across multiple rooftops and brands is complex. Our dealership digital marketing platform simplifies everything. Customers earn rewards on service visits, parts, and sales at any location. They unlock tiers for perks. Automatic enrollment at purchase or check-in drives consistent group-wide results with our omnichannel marketing for dealerships, customer data platform for dealerships, and dealership analytics and reporting.

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Revenue growth icon

+18%

Group-Wide Revenue

Repeat visits icon

+24%

Cross-Brand Sales

Customer retention icon

+33%

Marketing Efficiency

Reviews icon

4.7★

Group Satisfaction

Growth Framework

10 Ways to Build a Successful Multi-Brand Auto Group

Explore the key principles that help multi-brand groups improve customer relationships and create long-term success.

Uniform standards across rooftops create a recognizable customer experience that builds trust at every location. Multi-brand auto groups gain stronger overall reputation when customers receive the same quality everywhere, which reduces internal friction and supports smoother operations.

Centralized customer data lets every dealership see the full customer history and deliver better offers. When groups use a customer data platform for dealerships, cross-brand opportunities increase and service becomes more relevant to each individual buyer.

Group-level campaigns reach customers more efficiently and reduce wasted budget. Shared planning with omnichannel marketing for dealerships allows consistent messaging across brands while making results easier to compare and improve over time.

Standard processes keep service and sales consistent so customers receive the same quality everywhere. Multi-brand auto groups benefit from reduced internal friction and faster decision-making when operations align across all locations.

Marketing and analytics teams gain speed when they work from one view of the data. A dealership digital marketing platform gives these teams the ability to allocate resources more effectively and make faster decisions for the entire group.

Local adjustments keep each rooftop competitive while group oversight prevents overlap. Multi-brand auto groups stay agile when they monitor regional changes and adjust strategies without losing overall control.

Clear reports show which rooftops need attention so leadership can direct investment wisely. Dealership analytics and reporting give multi-brand groups the visibility required to keep the entire organization balanced and profitable.

Unified campaigns reach more customers at lower cost while keeping messaging on brand. Multi-brand auto groups see better results when campaigns are planned centrally and measured at the group level.

One loyalty program that works across all brands keeps customers connected to the entire group. Shared tools encourage repeat visits at any rooftop and strengthen long-term relationships across the organization.

Loyalty rewards encourage customers to return to any rooftop and raise lifetime value for the entire group. Multi-brand auto groups grow faster when referrals spread naturally across brands and locations.
Success Ramp

A Structured Path to Retention, Revenue and Growth

Our phase-wise approach helps multi-brand auto groups deliver consistent loyalty experiences across every rooftop and drive group-wide revenue growth.

Capture Retain Amplify Optimize
View Full Success Ramp →
01
Capture Acquire
and Activate
02
Retain Drive
Repeat Visits
03
Amplify Turn Customers
into Advocates
04
Optimize Improve ROI
at Scale
Integrations

Pre-Built Dealership Integrations
To Extend Automated Workflows

Easily connect your dealership workflows with pre-built integrations across DMS, CRM, service, messaging, and customer data systems — helping your team activate retention, referrals, lifecycle campaigns, and reporting without disconnected tools.

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CDK Global DealerSocket VinSolutions Tekion Twilio HubSpot Mailchimp Xtime